How often do you see those words as
you surf the Internet looking for
information? About a bazillion? Everybody
seems to be offering a free report about
almost any and every subject under the sun
now days. The question is, why?
Why should anybody go to all of the work,
trouble and effort to produce a report
that is not going to be sold but be given
away for free?
Ah! You see the point in NOT to sell the
free report and make a bushel basket full
of money from the sales. The entire
point of a ‘free report’ is to give
people the report in exchange for their
names and email addresses.
Not that the report isn’t valuable...
sometimes a report is and sometimes it’s
just a bunch of hooey, but the names and
email addresses of those who download
these free reports are much more valuable
than the report will ever be...even the
There are exactly two kinds of people who
live and work on the Internet. There
are those who are marketing gurus and
those who are not. The latter number far
exceeds the number of the former.
a few very, very, VERY savvy
marketing gurus out there who know
how to put together a ‘free’ report
and market it so effectively that it
takes on a life of its own and
continues to produce the desired
results (list building if you
haven’t already guessed) for weeks,
months or even years after the free
report is released.
Free reports are used by many Internet
marketers as incentives to encourage
people to join a mailing list. That is so
common that it has almost become
These free reports that are offered as
incentives to join mailing lists probably
contain as much useful information as the
kind that are marketed by these marketing
geniuses. They just aren’t as effective at
producing the desired list building
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